Prototypical is a full service UI/UX design and development agency based in NYC.
We build digital products and platforms for companies of all sizes.
No Egos. No Bullshit.
Just Great Work.
We listen, empathize and provide honest feedback to our clients.
We always work in the client’s best interest.

Jill Stuart Beauty

Brand Introduction to North America /
Website Design & Development
View Case Study

Starbird Chicken

Website Design & Relaunch
View Case Study

Coedition

UX Research & Strategy Roadmap
View Case Study
Purposely Small and Nimble.
Like a delicious roast pork bun,
we're a bun with lots of filling.
Less fluff, more filling.
We aim for every bite to be satisfying to our clients and their users.
What We Do For Our Clients.
We design to help you get to market quickly. Through continuous iterations and testing validations, we create a future-proofed, resilient product for you.
Product
Design
Development
We help our partners develop a long-term business strategy and competitive positioning for their product.
We move rapidly, involve real users, iterate and test, leading to increased user acquisition and adoption.
We help our partners develop a long-term business strategy and competitive.
Agile  / Lean Product Design / Dev
User Research and Testing
Front and Back-end development
Data Driven Research and Insights
Rapid & Iterative Concepting
API Integration
Data Informed Strategy
Wireframes to Interactive Prototyping
CMS Customization
Opportunity Analysis
User Flows and Journey Mapping
Responsive / Adaptive Design
Product Positioning
Sustainable Design Architecture
Web Accessibility
Roadmap and Feature Planning
UX and Visual Design
eCommerce Platforms
Ecosystem Planning
Emotional Design
Data and Analytics
Component Level Design Systems
Customized Landing Page Themes
Product
We help our partners develop a long-term business strategy and competitive positioning for their product.
  • Agile  / Lean Product Design / Dev
  • Data Driven Research and Insights
  • Data Informed Strategy
  • Opportunity Analysis
  • Product Positioning
  • Roadmap and Feature Planning
  • Ecosystem Planning
Design
We move rapidly, involve real users, iterate and test, leading to increased user acquisition and adoption.
  • User Research and Testing
  • Rapid & Iterative Concepting
  • Wireframes to Interactive Prototyping
  • User Flows and Journey Mapping
  • Sustainable Design Architecture
  • UX and Visual Design
  • Emotional Design
  • Component Level Design Systems
Development
We help our partners develop a long-term business strategy and competitive.
  • Front and Back-end development
  • API Integration
  • CMS Customization
  • Responsive / Adaptive Design
  • Web Accessibility
  • eCommerce Platforms
  • Data and Analytics
  • Customized Landing Page Themes
  • IOS and Android Mobile App Dev