To bring forth a new and refreshed digital experience for Starbird Chicken’s website that is fully reflective of the brand mission and tells the brand narrative. Along with visual appeal, there is an opportunity to build a flexible design architecture that will scale in relation to the continued growth of Starbird. The executive leadership at Starbird realized that they needed both the art and science of user experience to help them move towards their goals of brand and business expansion.
The goal was to evolve their website to afford a new look and feel, redesign and partner with Starbird to increase customer engagement through a redesigned site architecture while maintaining brand standards and guidelines. The idea was an evolution, not a full revolution of their customer facing website.
Successful collaboration and planning between executive stakeholders, product, sales, design and technology led to a successful relaunch of their branded website. The work is on-going as they have moved towards an innovation phase for their brand.