KOSE the parent firm from Japan wanted to bring their Jill Stuart Beauty brand to the North American markets. They needed E2E design expertise to bring their vision to reality. This was KOSE's first major brand that they wanted to introduce to a new market. Our team was selected to help conceptualize, brainstorm, design and develop a new e-commerce website to showcase one of their flagship brands in a new market.
The primary goal was to create an emotionally and visually appealing e-commerce website built on the Shopify platform. The ultimate goal was not only to increase the brand recognition for Jill Stuart Beauty in North America, but to be the leading strategy the parent company could learn from and to subsequently start bringing more major brands to this new market.
Successful collaboration and planning between executive stakeholders, product, sales, design and technology lead to sign-offs led to a successful launch of the Jill Stuart Beauty brand. My team continues to help them innovate new capabilities and functionality to increase user engagement and to accelerate sales revenue. The parent company is now in the process of bringing 4 more major brands to market in North America.