4 DTC brands + 1

ALBION and Prototypical worked in close collaboration to design a digital experience for four distinct brands under the main ALBION Garden brand.

ALBION Cosmetics
October 2020

Brand Names, New Market

Most of us have heard the labels Anna Sui, Ladurée, Paul & Joe and ALBION. However, their cosmetics lines are part of ALBION Cosmetics and are mainly sold outside the US. When the time came to launch these lines in America, we were selected to design and build out the e-commerce experience.

4 Distinct Brands

The main challenge was to unite four distinct brands under the ALBION Garden umbrella. While all of these lines can simply exist on their own, they needed to be part of the ecosystem while keeping their own characteristics.

Narratives for the brands. Different, but also the same

Core Features and More

Along with the expected features of an e-commerce site, such as search, product filters, variants, reviews, and check out, we created a a product quiz for customers to find what they need. The structure and logic is built with expansion in mind.

Skincare Quiz
Responsive Design

Project Contributions

Our work spanned the entire brand experience: from brand story, experience model, development and fulfillment processes.

  • Strategy
  • Product Roadmapping
  • User Research / UX design
  • Creative Product Design
  • Branding
  • Responsive Web Development
  • Fulfillment Logistics
  • Privacy Compliance
  • Quality Assurance