We are a team of senior level designers, researchers, video editors and developers who build digital products that work and design foundations that help companies become self-reliant. We don't just give you pie in the sky ideas. We bring your vision to life.

Prototypical was founded on the idea that transforming businesses requires transformative experiences that are achieved by crafting user-centered solutions that inspire and create positive emotional brand connections.

prototypical desk photo


Jonathan has over 20 years of diversified design experience. His body of work includes projects for Google, Braun, Pinterest, American Family Insurance, Capital One, Morgan Stanley, Goldman Sachs, Billboard, Hollywood Reporter, Scholastic, Charter Communications, STARR Restaurants, BRAVO! and Prudential. He has been recognized by his peers for design excellence and has had campaigns displayed in the crossroads of the world for Al Jazeera and Morgan Stanley.

Recognition: Webby, Red Dot, GOOD Design


John is a User Experience professional with over 15 years of thought leadership, interaction design, usability analysis, information architecture, product development and team building across diverse projects, fields and industries. His passion for blending art and science through experience design has led him to Bloomberg, ESPN, Pitney Bowes/eBay, Preqin and Capco.


Tinna leads technology and development for
Prototypical. A full stack engineer with a design background, she brings concepts to reality. She has developed a variety of projects for a diverse set of consumer and B2b brands, from fleshing out components for dashboards, building web applications to customizing e-commerce builds, content management systems, API integrations and complex transactional platforms.

Happy Clients,
Happy Life

“They have built a strong development team around them to bring their [clients'] creative visions to life."
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Director, Digital Marketing
KOSE America
"They truly enjoy the challenge of implementing a client's vision."
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Head Analyst
"They exceed our project management expectations, always beating deadlines."
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Marketing Manager
Starbird Chicken
"I was really impressed by their ability to easily digest complex concepts into a visual atmosphere and narrative."
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Oleander Consulting LLC
"They are extremely responsive and a pleasure to work with."
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"[The] team not only executed on the work requested, but also came to the table with innovative new ideas."
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VP Marketing
our process

How We Do It

We design to help you get to market quickly. Through continuous iterations and testing validations, we create a future-proofed, resilient product for you.

Foundation: Best Interest

We believe in building the right foundation through user research, discovery, technology and analytics to understand who the users are to align business and customer goals.

Acceleration: Move slower, to move faster

Our concept of slow is critical in moving quickly and is a theoretical abstraction of our UX and design capabilities, experience and agility towards efficient delivery.

Cut the Crap: No bullshit.

We believe in doing great work. No big reveals, no buzzwords. You will never hear us talk about "leveraging" this or that. We deliver ideas represented in prototypes and systems that are ready for deployment. There aren't any hanging fruits nor oceans to boil.

Partner-Led: Purposely small and nimble.

Prototypical was founded by UX and development veterans whose products span across many industries. We were the folks larger agencies and consulting firms hired to design user-centered solutions that inspire and create positive emotional connections.

Collaboration: We don't know everything.

We don't make outrageous claims. We work alongside our clients as one single team to achieve the highest possible results. Great ideas come from anywhere and anyone.
our process

Get to market.

Through continuous iterations and testing validations, we create a future-proofed, resilient product for you.
Prototypical has been awarded a place in the  Top B2B Companies in the United States in 2020Prototypical has been awarded a place in the  Top B2B Companies in the United States in 2020

UX Design and Strategy

Solid foundations and design architecture house interactions that affords a great user experience. We design the right patterns that are contextually suitable for your users. The micro-interactive behaviors of widgets, notifications and embedded systems of help within the architecture, all serve to accelerate user tasks through simplicity, elicit positive emotion through success and provides an affirmative feeling of flow and momentum.

Product Design and Content Strategy

We move rapidly, involve real users, iterate and test, leading to increased user acquisition and adoption. We help our partners develop a long-term product strategy through user-centered design and bridging business and design goals. These principles create a competitive positioning for their products.

Full Stack Development

To bring our clients vision to life, we utilize the best practices in end-to-end development that allows for continuous delivery. Our capabilities include architecture planning, e-commerce, web responsive platforms, mobile app development and platform applications, API integrations, custom CMS development and technology management.


We help our clients invest in optimization by auditing their site structures, strategize plans of action, implement SEO best practices, run SEM keyword explorations and help build their ad campaigns.
our process
our process

Have a project in mind?

Reach out using the form below.

We'd love to hear from you.

We can discuss the weather, current events, entertainment, recipes, sports, fashion, or even, you know, work.

tel: 503-489-7579
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