Who We Are

We are John, Jon (Jonathan, to be exact) and Tinna. We build digital products that work and design foundations that help companies become self-reliant. We don't just give you pie in the sky ideas. We bring your vision to life.

Prototypical was founded on the idea that transforming businesses requires transformative experiences that are achieved by crafting user-centered solutions that inspire and create positive emotional brand connections.

How We Design
FOUNDATION
Best interest.
We believe in building the right foundation through user research, discovery, technology and analytics to understand who the users are to align business and customer goals.
ACCELERATION
Move slower, to move faster.
Our concept of slow is critical in moving quickly and is a theoretical abstraction of our UX and design capabilities, experience and agility towards efficient delivery.
CUT THE CRAP
No bullshit.
We believe in doing great work. No big reveals, no buzzwords. You will never hear us talk about "leveraging" this or that. We deliver ideas represented in prototypes and systems that are ready for deployment. There aren't any hanging fruits nor oceans to boil.
PARTNER LED
Purposely small and nimble.
Prototypical was founded by UX veterans whose products span across many industries. We were the folks larger agencies and consulting firms hired to design user-centered solutions that inspire and create positive emotional connections.
COLLABORATION
We don't know everything.
We don't make outrageous claims. We work alongside our clients as one single team to achieve the highest possible results. Great ideas come from anywhere and anyone.
What We Do For Our Clients
We design to help you get to market quickly. Through continuous iterations and testing validations, we create a future-proofed, resilient product for you.
Product
Design
Development
We help our partners develop a long-term business strategy and competitive positioning for their product.
We move rapidly, involve real users, iterate and test, leading to increased user acquisition and adoption.
We help our partners develop a long-term business strategy and competitive.
Agile  / Lean Product Design / Dev
User Research and Testing
Front and Back-end development
Data Driven Research and Insights
Rapid & Iterative Concepting
API Integration
Data Informed Strategy
Wireframes to Interactive Prototyping
CMS Customization
Opportunity Analysis
User Flows and Journey Mapping
Responsive / Adaptive Design
Product Positioning
Sustainable Design Architecture
Web Accessibility
Roadmap and Feature Planning
UX and Visual Design
eCommerce Platforms
Ecosystem Planning
Emotional Design
Data and Analytics
Component Level Design Systems
Customized Landing Page Themes
What We Do For Our Clients.
We design to help you get to market quickly. Through continuous iterations and testing validations, we create a future-proofed, resilient product for you.
Product
Design
Development
We help our partners develop a long-term business strategy and competitive positioning for their product.
We move rapidly, involve real users, iterate and test, leading to increased user acquisition and adoption.
We help our partners develop a long-term business strategy and competitive.
Agile  / Lean Product Design / Dev
User Research and Testing
Front and Back-end development
Data Driven Research and Insights
Rapid & Iterative Concepting
API Integration
Data Informed Strategy
Wireframes to Interactive Prototyping
CMS Customization
Opportunity Analysis
User Flows and Journey Mapping
Responsive / Adaptive Design
Product Positioning
Sustainable Design Architecture
Web Accessibility
Roadmap and Feature Planning
UX and Visual Design
eCommerce Platforms
Ecosystem Planning
Emotional Design
Data and Analytics
Component Level Design Systems
Customized Landing Page Themes
Product
We help our partners develop a long-term business strategy and competitive positioning for their product.
  • Agile  / Lean Product Design / Dev
  • Data Driven Research and Insights
  • Data Informed Strategy
  • Opportunity Analysis
  • Product Positioning
  • Roadmap and Feature Planning
  • Ecosystem Planning
Design
We move rapidly, involve real users, iterate and test, leading to increased user acquisition and adoption.
  • User Research and Testing
  • Rapid & Iterative Concepting
  • Wireframes to Interactive Prototyping
  • User Flows and Journey Mapping
  • Sustainable Design Architecture
  • UX and Visual Design
  • Emotional Design
  • Component Level Design Systems
Development
We help our partners develop a long-term business strategy and competitive.
  • Front and Back-end development
  • API Integration
  • CMS Customization
  • Responsive / Adaptive Design
  • Web Accessibility
  • eCommerce Platforms
  • Data and Analytics
  • Customized Landing Page Themes
  • IOS and Android Mobile App Dev